About Slyletica
Slyletica is a custom athleisure brand development agency that helps creators, fitness brands, and lifestyle businesses transform their visions into bespoke athleisure products.
They offer a comprehensive service from product design and sampling to manufacturing, specialising in custom apparel for a wide range of activities including lifestyle, streetwear, swimwear, loungewear, active wear, and accessories.
Digital Guide Australia + Slyletica
We work with the activewear manufacturing company Slyletica to help them reach their business goals. We talked to the owners to figure out exactly what they wanted to achieve.
Slyletica had a very clear idea of the type of people they wanted to work with, which helped us write marketing messages and personalised emails.
The goal is to find new leads for the services they offered and grow their customer base.
The goal is to find new leads for the services they offered and grow their customer base.
To generate high quality leads.
We utilised various methods to target specific demographics and promote services such as:
Social Media
LinkedIn, and
Cold Email
From the leads acquired through ad campaigns. Digital Guide crafted compelling cold email sequences.
Specific pain points, advantages and benefits was build to personalised connections.
Following initial contact via cold email campaigns, we employed a robust lead nurturing strategy.
This include;
Timely follow-ups,
Personalised communications, and
Additional touchpoints to nurture relationships and drive conversions.
Through this approach, focusing on strategic cold email campaigns supported by targeted advertising, Digital Guide achieved an impressive 25% closure rate on generated leads.
Our Cold Email method was successful with ~38% of the people we contacted becoming interested leads and managed to close ~25% of them which was a great result.
Overall, we helped Slyletica grow their customer base and achieve their goals, such a positive outcome for our client.
The Proof
The tangible results stand as a testament to our success with Slyletica. The impressive ~38% interested leads from our Cold Email strategy and the ~25% closed leads rate demonstrate the effectiveness of our marketing efforts.
These metrics not only validate the efficacy of our methods but also showcase how our tailored strategies contributed to Slyletica achieving their business goals.
The success achieved in lead generation and conversion rates highlights the positive outcomes of our collaboration.
Impressed By The Results?
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