About Sporting Apparel Retailer
It is an Australian retail destination for basketball enthusiasts, offering a wide range of products. Their offerings include new and classic basketball jerseys, footwear, apparel, and accessories for men, women, and kids.
They feature popular brands such as Nike, Jordan, and Adidas, catering to fans and players with authentic and high-quality merchandise. With a focus on basketball culture, aims to be a one-stop shop for all basketball needs, including both performance gear and lifestyle items.
Digital Guide Australia + Sporting Apparel Retailer
A Sporting Apparel Retailer in Australia came to us looking to boost their online sales and aim to make them widely recognised throughout Australia.
The primary goal was to not only increase sales but also to expand their customer base beyond the established Sydney market
We conducted a detailed analysis of the Australian sporting apparel market, identifying trends and opportunities.
For Google Ads, we employed a mix of keyword strategies and utilised Performance Max ads using existing customer data and on trend products and brands to build out those audiences.
In Facebook Ads, we started with a deep dive into the target audience personas and crafted visually engaging creatives. In addition to this we leaned into the brands streetwear feel. Using both video, dynamic product, and static image creatives.
Over the last two months (December 1, 2023 – January 31, 2024), our strategic approach resulted in an impressive Return on Ad Spend (ROAS) of 19.77 on Google Ads and 11.76 on Facebook Ads.
This not only met the client’s sales objectives but also expanded their reach, marking a significant achievement in their overall marketing goals.
The Proof
The achieved ROAS figures stand as tangible proof of our success.
The substantial return on investment validates the effectiveness of our tailored strategies, contributing to increased sales and expanded market reach for the Sporting Apparel Retailer.
This case study underscores how our strategic approach yielded positive and measurable outcomes for our client.
Impressed By The Results?
If you want to make sure your ad campaigns target the right audience.
Read our blog about Understanding Buyer Persona for Effective Lead Generation. Buyer Persona serves as the foundation for crafting messages that resonate with your audience, increasing the likelihood of capturing their attention and driving conversion.
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