You’ve got a lead magnet, maybe it’s a free checklist, an eBook, or a short video training. You’ve put in the work, shared it online,…
If you’re a business owner and you are running your own PPC Ads or any PPC campaign, you’ve probably been tempted to showcase your pricing…
This PPC Advertising guide starts with a simple truth: for many small and medium-sized businesses (SMBs), running ads can feel like a high-stakes casino. You…
Is PPC advertising a shortcut to sales or a money trap for small businesses? As a small or medium-sized business owner in Australia, you may…
Feeling overwhelmed by all the PPC agency options in Australia? You’re not alone. With so many companies offering PPC services, it’s hard to tell who’s…
When it comes to copywriting strategies, advertising headlines are everything. They’re the first thing people see and often, the only thing they read. There’s a popular…
When it comes to writing copy that drives real results, one powerful idea stands out. It comes from advertising icon David Ogilvy: “Do not address…
Do you go for ad copy or visual first? It’s a common question that comes up whenever a new paid ad campaign is about to…
Is your ad more like talking at people instead of talking to them? Here’s why conversational ad copy works better. One of the fastest ways…
When it comes to paid ads, too many businesses give up before they even begin. Maybe you’ve said something like, “They’re too expensive,” or “They…